10 Reasons why Businesses should have a Social Media Presence?

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Social media emerged in the early 2000s with some of the popular platforms like MySpace and Facebook. Earlier people considered it as a platform for young people that could not be used for business purposes. Over time, these people have been proved wrong. 

Since its inception, Social media platforms have been continuously growing and today have over 5.24 billion users, which is 63.9% of the total world’s population. As more and more people continue to flock to social media platforms like Facebook, Twitter, and Instagram. 

Therefore, the increasing number of users on these platforms shows that businesses can connect with most of their targeted audience daily. Some businesses have social media accounts, but we aren’t getting results. This is due to lack of consistency, a clear strategy, and time. 

Wondering why it is important for a business to have a social media presence. You have landed at the right place in this blog, we are going to cover the top 10 reasons why businesses need a social presence. 

Top Reasons to have a Brand’s Social Presence

Social media channels can be used in various aspects by businesses. This section will help you explore the top 10 reasons why businesses need to build a social presence. If you want to enhance your social presence, you must consider taking help from a renowned Social Media Marketing Agency. 

Social Media Boosts Your Credibility

These days, before buying or visiting a store, customers look for the social media platforms of the brand to check on their credibility. What’s more, if your brand doesn’t have a social presence, it is considered a major red flag among your competitors and builds a sense of doubt in your customers’ minds. 

If your brand doesn’t have an active social media presence, people will start questioning is this brand is still operating. This question creates a loophole for the business that they are unable to showcase their products among their potential users. 

Contrary to this, we can say that an active social media presence of the brand creates a positive impression on the clients. Social media presence is used to build a strong customer relationship.

Social Media Increases Brand Awareness

It is considered an important aspect for B2C businesses as it is used to enhance brand awareness. In this digital era, if customers can find you on social media, they can’t connect with you or buy from you. 

Social media platforms can be strategically used to provide multiple opportunities to enhance your reach and connect with new customers. Regular engagement on social media platforms can enhance brand awareness, and it can also be used to engage your customers with the brand. 

Social media can help customers stay updated or regularly remind them of the products and services they are offering. 

Social Media Enhances Potential Customers

Are you aware of the fact that 60% of the customers come across multiple innovative products while scrolling through Instagram?

Social media channels can also be used to transform the social landscape, meaning it is opening up doors for new opportunities and audiences. The Covid pandemic has also changed our online habits beyond recognition, with people who haven’t engaged virtually. 

Based on the reports presented by Hootsuite Social Trends, 70% of the internet users aged between 55-64 used an e-commerce platform to purchase products for the first time in October 2020. Among those customers, 37% of them have planned to use social media platforms more frequently.

Social Media Increases Website Traffic

Social media is considered one of the most effective ways to drive user traffic on the business website. Some of the most popular ways to drive website traffic are shown below:

• Ensure to add clickable links in your bio
• You can also post links to blogs and product pages
• Paid Advertising 

Social Media Has a Good Competitor Market

This is another most important factor as your competitors are also available on the social media platforms. They are leveraging social media marketing tactics to enhance their businesses, and if you are not leveraging the same tactics, remember that you are missing out on something good. 

Social media platforms can be considered a perfect place to showcase your business personality and let people see what sets you apart from all the others.

If you are new to this market, do not try to give an upper hand to your competitors because you don’t know where you are starting. 

Social Media Builds Community

One of the major advantages of using social media platforms is that it helps you to build a large community of like-minded people from across the world. 

When you see consistent and clear messaging related to your brand, you will be able to attract new customers who will be happy to share your story with their own networks.

When you engage with those potential followers you gain invaluable insights into the products and services they want and need. This approach allows you to deliver the solutions that your customers are looking for. 

Social Media Positions You as a Thought Leader

When you regularly share valuable and well-planned content on the social media platform. Social media allows you to establish yourself as a thought-leader in your targeted industry:

Some ways can help you to become a thought leader in the market:

• Tips, tricks, and hack posts
• Sharing “How-to” Videos
• Behind the Scenes Photos and Videos
• Add value by offering help and advice in groups (without selling your products or services)
• Engage with other industry figures
• Facebook and Instagram Lives
• Share your Opinion on Industry news

You Can Run Social Ads

Social Media Ads can also be referred to as Meta ads. This is considered as the most cost-effective marketing strategy. If you have a strong organic social media presence, leverage this approach to increase our business. 

Social media advertisements allow you to easily reach your targeted market. But for social media advertisements, you need to have an engaged and active social media presence for their success. 

Paid social media ads are not a simple process, to run an effective ad, you need to connect with an experienced social media expert. 

Share Success Stories on Social Media

Everyone loves to hear the interesting news related to success, and social media is the best place to shout out about your success or share your customer’s stories. 

Sharing reviews, video interviews, and testimonials of happy clients is considered as ‘social proofing’. Reviews can also enhance user trust that you will help them solve user problems.

Social Media Influences SEO

It is ideally correct that a strong social media presence can highly impact a brand’s rankings in online search results. Though social media is considered by Google while optimizing the rankings of the brand, the rankings are indirectly affected by the link potential. 

Final Words

Social media has become widely popular among the user market. Today social media platforms are not only used for communication purposes but they are also used by businesses to drive website traffic, increase potential customers, and enhance sales. 

People usually check social media channels before buying from a new brand to check their credibility. Due to these reasons, it has become essentially vital for businesses to have a good social media presence.